Owner Spotlight: Tamara Dettler

The brains + beauty behind YBF come from one woman- Owner, Tamara Dettler. If you've ever had the chance to talk to her about her business and how it's transformed to the premier lifestyle shoppe in Sioux Falls, you'll quickly learn she never stops thinking, planning, designing, and redesigning in her head. Whether she's at home scrolling through Instagram and flipping through product look-books or on buying trips around the country, she's always thinking of new ways to bring the best style to Sioux Falls. When she's in the shoppe, she never stops moving. One minute you'll find her at her framing station, the next she's helping someone at Alex and Ani, and before you know it, she's discussing merchandising strategies with the staff. Her ability to constantly think, grow, and adapt is what has made her business so successful. However, throughout her success, she stays grounded and humbled by God's grace and finds ways to give back to the community, making her someone any woman can look up to. This week I asked her a few questions, so everyone can get to get to know the strong, intelligent, hard-working woman behind YBF.

1. Tell me about yourself
Farmers daughter. Dreamer. Free spirited. Ambitious Coffee lover. 
Apparel major. Wife, Mom, and Nana.
Entrepreneur. Curator. Framer. I am me.

2. Favorite thing to do when you're not hard at working running YBF?
Spending quality time with my family and grand babies.

3. What is your personal style?
I love classic pieces but can’t resist a free-spirited boho look.

4. Where do you go for style inspiration?World Markets, Books, and Magazines.

5. Favorite Items at YBF right now?
Jewelry- Pandora Essence
Home- Sugarboo Designs

6. Three things you cannot live without.
Family, Friends, and Coffee.

7. Three adjectives to describe yourself.
Faithful, Loving, Compassionate.

8. Favorite Bible Verse
For I can do everything through Christ, who gives me strength - Philippians 4:13

9. Tough Question: Alex and Ani or Pandora?  Why?
This is a tough one-I've collected Pandora for over 14 years, so it rules. I love how I can create my own style, express myself, and wear moments that represent the most important things in my life.

10. Favorite Home Decor Trend of 2017
Mid-Century Modern Design

11. When are you happiest?
Reading Max Lucado- His messages keep me grounded.

12. Craziest item on your bucket list?
It’s not the craziest, a mission trip.

13. What are three career lessons you’ve learned from owning YBF?
Work smarter, not Harder (I'm still working on that piece of advice); Be Honest; and Never Stop Learning

14. Favorite thing you’ve framed during your career?
A Vintage American Flag because I’m proud to be an American.

15. Favorite 3 brands at YBF?
Pandora, Alex and Ani, Pyrrha

16. Where do you want to see YBF go in the next five years?
My drive is to continually find partners to team up with that focus on giving back.


17. Since YBF focuses heavily on brands that give back, what is the charity closest to your heart? Why?
I love the fact that Alex and Ani has given millions to a lot of charities. But the one most dear to my heart is Alex and Ani's Side by Side bracelet supporting Juvenile Diabetes Research Foundation to cure, prevent and treat T1D and its complications.